Crafting a Communication Plan: Your Roadmap to Change Success


Whether it’s a new process, a revamped strategy, or a technological overhaul, effective communication is essential for a smooth transition. A well-crafted communication plan outlines the who, what, when, where, and how of sharing information, ensuring everyone is on the same page and aligned with the change journey. Let’s dive into the key components of creating a powerful communication plan.

Tailoring Your Message to Your Audience

Effective communication means understanding who you’re talking to. Different groups will need different information. Start by identifying everyone who’s affected by the change. This could include employees or different groups of employees, customers, partners, and even the wider community. By mapping out your audience, you can tailor your messages to their specific needs and interests. Think about different functions, think about geographic locations, think about management levels, and think about people outside your company who may be affected.

Communication messages could be intended to explain why things have to change, what is going to change, when and how it is going to change, how the change is going (progress update) and what (if anything) people need to start doing, stop doing or what should change in the way they have acted in the past.

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Post-survey Action Plan


You’ve got the employee survey results. Great! But don’t just let them gather dust. Find the biggest pain points, make an action plan, and get moving. It’s about turning those numbers into real improvements. Remember, less is often more. Focus on a few key areas instead of trying to fix everything at once. Let your team know you’re listening and planning to make needed changes.

The first template helps you pinpoint exactly what worked and what didn’t. Don’t just list random stuff – get specific. Once you know what to improve, create clear action steps. Make sure you can measure your progress and know when an action is complete by defining what done looks like.

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From Skills Gap to Training Plan: A Strategic Approach


Training departments are usually expected to provide an annual plan showing training classes and learning interventions which will be offered over the course of the year. Managers want to see when they can plan to send employees to attend specific training courses and they also would like to see that the training plan addresses key areas where performance improvement may be needed for their departments or business units. Lastly, there is also usually the need to create a budget for the planned training. All of these focus areas are covered in the templates that can be downloaded below.

What kind of training should you provide?

Consider the following sources of information which could help:

  • Company strategies for growth and developing into new markets or expanding in existing markets – what skills would be needed?
  • Based on current performance – which skills need to be introduced and which skills should be improved upon?
  • Looking at employee career goals, which skills do you need to focus on in order to help move employees to being promotion-ready?
  • Which skills do managers believe would help their teams succeed better given performance targets and customer demands?

Summary of the kinds of Training Needs to Identify

Tools and Templates

Here are three tools that can help you with conducting a training needs analysis. The first tool highlights individual training needs per employee and is based on employee self assessments. The second tool is a training needs view from a manager’s perspective focusing on the top 3 highest training needs for each employee in his/her group/team/department. The last tool helps you budget for the planned training.

  • Self-rated individual training needs. The quality of the results you obtain from this tool depends on whether you have a good career development tool/framework in place, motivated employees who maintain and work on their own development plans on an on-going basis and whether your managers/supervisors provide quality performance feedback to employees on a regular basis.
  • Manager assessment of department/team. Using knowledge of employee performance in his/her department, the manager selects the top 3 courses that each employee would need to improve own performance and/or to grow further in his/her career. Be sure to share course details with the managers too – what is the duration of the course and what aspects of the topic is covered?
  • Training needs and budgeting. This spreadsheet helps you budget for the planned courses. Check actual spending against this estimate to track the accuracy of your original budget and accurate allocation of items charged to your training budget.

Tips for training needs analysis:

  • Create a training needs analysis process that you follow consistently every year. This helps managers get into a rhythm of providing you with the required information on time for you to submit budget requests for the following year/quarter.
  • Be clear with managers which part of the training costs would be booked to their own budgets. For example – where do employees charge their time when they are in a training class? To your budget or to their manager’s budget?
  • Ask yourself how much training does it make sense to provide internally vs using an external vendor. Make wise trade-offs in terms of training costs, best value for money, expertise needed to provide the training etc.
  • Determining the training plan for the following year should also include a good review of the training evaluations and feedback obtained from course participants during the lasts year. Are your current training classes good enough or do they need to be improved or outsourced?

Training Evaluation Forms


Beyond the Basics: The Importance of Effective Training Evaluation

It’s easy to get caught up in the logistics of training – did people show up, did they enjoy the food, was the room comfortable? While these factors are important, they don’t tell us if the training actually worked. To truly measure the effectiveness of a training program, we need to dig deeper.

Focusing solely on surface-level feedback, like how attendees felt about the event or the trainer, is like judging a book by its cover. It might look good on the outside, but what really matters is what’s inside – the knowledge gained, the skills developed, and the behavior changes that occur.

To delve deeper you may want to consider questions like:

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Personal Development Plan


Continuous learners have the best chances of being noticed for new opportunities and promotions. It is important to be structured around what you will focus on learning next. Ask for feedback from more senior people around you or from your manager/supervisor. Then create a personal development plan for yourself. As you complete learning goals, set new learning goals and update your personal development plan accordingly.

The best way to have a structured learning approach is to have a Development Plan. Creating your own development plan is the first step towards mapping out your learning needs and priorities. Ask someone with experience to help you with it. It could be your supervisor or manager and it can also be a coach or mentor that you are working with. Such a person should be able to provide you with valuable feedback as you aim to prioritize your planned development actions.

Start the plan

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