Communication Plan


writing plan

Whenever you plan to make changes to a system, a process, a strategy or generally change the environment that people work in you will need to communicate. Specific messages need to be scripted and planned to help communicate the change that is coming, why things are changing and how things are progressing with the change initiatives.

Stakeholders in the change process could have different information needs and messages will need to take that into consideration. Identifying stakeholder groups starts by making a list of the groups of people who would be affected by the change. Think about functions, think about geographic locations, think about management levels, think about people outside your company who may be affected, think about vendors or partner companies.

Communication messages could be intended to explain why things have to change, what is going to change, when and how it is going to change, how the change is going (progress update) and what (if anything) people need to start doing, stop doing or what should change in the way they have acted in the past.

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