Unlocking Insights: The Power of Internal Communication Surveys

Effective internal communication is a two-way street. It’s not just about top-down directives; it’s also about fostering an environment where employees feel heard and valued. By creating open channels for information sharing and feedback, organizations can build trust, boost morale, and drive better decision-making.

Keeping Employees in the Loop

HR often takes the lead in ensuring employees are informed and engaged. However, effective internal communication is a shared responsibility. Whether it’s HR, a dedicated communications team, or a combination of both, the goal is the same: to keep employees informed about company news, changes, and successes. Regularly assessing the impact of your communication efforts is crucial to ensure your messages are landing and driving the desired results.

Internal Communication Checkup Survey

The effectiveness of internal communication should be evaluated periodically. I would not repeat a survey like this one on a monthly basis unless you are going through a specific change initiative in this regard and would like to ensure you have a good understanding of how well your change process is going. Once per year or once in 18 months should be a good evaluation period. Keep it short to optimize your chances of getting good feedback and a high level of participation.

Tips:

• Ensure your questions are specific and simple – survey respondents should know what exactly you are asking about. Do not combine more than one question into one.
• Always make a post-survey action plan and share that with survey respondents and other stakeholders in the success of internal communications.
• If you are an HR Director or in HR Management – stay close to the creation of internal communications. Read everything before it is released or published internally in your area of responsibility. The tone of communications and the contents of messages that are sent internally very closely link to how employees interpret the company’s management sentiments about them and you will often find disconnects started with some internal message that was misinterpreted.